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It's Time to Say NO to The Use of Shock Devices!

The key purpose of the Shock-Free Coalition is to build a strong and broad movement committed to eliminating shock devices from the supply and demand chain. This goal will be reached when shock tools and equipment are universally unavailable and not permitted for the training, management and care of pets.


The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.
The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.
The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.
The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.
The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.

The Pledge: A Call to Action

The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.  

Members of the Shock-Free Coalition consider it to be their responsibility and utmost obligation to be vigilant, to educate, to remain engaged and work toward eliminating shock as a permissible tool so it is never considered a viable option in the training, management and care of pets.

Key Goals

The Coalition will work diligently together to achieve the following:

1)    To engage and educate pet owners and shelter/rescue workers to help them make informed decisions about the management, care and training of the pets in their charge.

2)    To build a worldwide coalition that provides pet owners access to competent, professional pet industry service providers.

3)    To create widespread pet industry transparency and compliance regarding how professionals implement their services and communicate their philosophy to pet owners.

"As a resident of the American College of Veterinary Behaviorists, I see many dogs who have been previously corrected with shock collars. Each and every one of these patients has become behaviorally worse than they were prior to the shock collars (more fearful, more aggressive). The emotional damage caused by shock collars is often beyond repair, and requires a lifetime of treatment. The wounds I see are beyond skin-deep, they are soul deep." Dr. Lynn Honeckman
Invisible Fence collar burns - photo shared by a DITR student who is a vet tech in Spokane. Electronic devices malfunction - this dog was probably suffering for days before his owners noticed.

What is Shock Training?

Shock collar trainers have several names for the shocks that they administer through the collar. A tap. A stim. A nick. A page. Static. Application of pressure.  It sounds like something short and relatively benign.

Even the word “shock,” although it has much more negative connotations (which is why shock collar trainers usually don’t use the word), sounds like something brief. If you get a shock from scuffing your feet on the carpet then touching metal, it is unpleasant but over in milliseconds.

What many people don’t realize is that in many types of shock collar training, the electric shock is on for much longer periods and is used at a higher level.  In the initial training sessions it is turned on and left on until the dog figures out, sometimes with very little effective information from the trainer, what she is supposed to do to get it to turn off.

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Definition of Pets

For the purposes of this Pledge, a pet is any domesticated animal kept for companionship, work or pleasure. This applies to pets already in homes, as well pets in shelters and rescue organizations waiting to find new homes.

Definition of Shock

For the purposes of this Pledge, electronic stimulation devices include (but are not limited to) products often referred to as: e-collars, training collars, shock collars, e-touch, stimulation, tingle, TENS unit collar, remote trainers, and e-prods.

Coalition Purpose and Function

The Shock-Free Coalition has been developed purposely to bring together parties that have mutual business interests and a personal investment in the welfare of pets. The Coalition embraces stakeholders of similar values and interests, enabling all parties to combine their resources and become more successful in achieving the stated goals.

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About Shock-Free Coalition

The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely,to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.

Contact Us

1-844-462-6473 Ext: 4
Main Switchboard

Email: Support@shockfree.org

Monday to Friday
9:00 a.m. - 6:00 p.m 

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